Site Explorer by Ahrefs: Competitive Analysis Tool For SEO (2024)

Ahrefs

Get an in-depth look at the organic search traffic and backlink profile of any website or URL.

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Site Explorer by Ahrefs: Competitive Analysis Tool For SEO (1)

Study key aspects of any website across 3 major areas:

Organic traffic performance—See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
Backlink profile—See which websites link to your competitors' sites and gauge the quality of their backlinks.
Paid traffic performance—Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
Website structure—See how many pages a website has, how they are organized, and what their internal links look like.

See how much organic search traffic a target website generates and what keywords it ranks for in search.

Gives you a snapshot of a website’s backlink profile and its backlink growth over time.

See the exact keywords your competitors bid on, along with their ad copy and landing page URLs.

See the number of crawled pages and their distribution by HTTP status code, without having to run a crawl.

Research organic traffic & keywords

See what keywords your competitors rank for in search and how much traffic each keyword brings them.

Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google.

Get the list of keywords that a target website or URL ranks for in search.

Shows which pages of a target website get the most traffic from search.

Shows day-to-day changes for organic keywords positions, organic pages, and referring domains for your target website.

Shows which subfolders of a target website get the most organic traffic, referring domains, and paid traffic from search.

Shows the top organic competitors for the same keywords that your target website gets the most traffic from.

Research competitor backlinks

Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 14 trillion), offering access to 7+ years of historical data.

Domain rating (DR)
URL rating (UR)
Domain traffic
Page traffic
Linked domains
External links

Get a list of all backlinks pointing to a target website or URL.

See whether a target website or URL has "broken" backlinks pointing to it.

Shows all root domains that point to the target website or URL.

See what keywords your competitors are bidding on

Go back in time and see how long competitors have been bidding on a specific keyword through the Ads position history chart.

Study their ad copy to better understand what resonates with your audience and track which pages they’re sending paid traffic to, so you can compare how paid traffic has evolved over time.

Get the list of keywords that a target website or URL is advertising for in search.

Shows you all the ads we see in search results for a target website or URL.

See which pages on a target website are getting traffic from PPC ads.

Browse historical data

Most of the reports above have a Date picker, which allows you to dig into a website's performance at any point in the past.

What keywords did they rank for (or bid on)?
What pages were performing the best?
What backlinks have they gained (or lost) in a given timeframe?

See which keywords your competitor used to rank for in the past.

Check new and lost backlinks in a given timeframe.

See which keywords your competitor has bid on in the past.

Compare changes between any two dates

You can also compare two historical snapshots to easily uncover which keywords and pages are responsible for the traffic spikes (or dips) you're seeing on the performance graph.

Site Explorer by Ahrefs: Competitive Analysis Tool For SEO (23)

See which pages and keywords are responsible for marginal gains in organic search traffic.

Browse your competitor’s outgoing links

The “Outgoing Links” section gives you an idea of any website’s linking patterns, like the type of websites it usually links to, the most-used anchors, and the predominant link types (redirects, images, affiliate links, etc.).

Gives you a list of websites your target website is linking out to.

Shows the anchor text of outgoing links on your target website.

Shows you all the links from your target website pointing to other websites.

Get started. Pick a plan that suits your needs, and we’ll see you on the other side.